The effect of Neural Knowledge on the Decisions and Risks of the Activities of Management Accountants

Document Type : Research Paper

Authors

1 Distinguished Prof. of Accounting, Shiraz University, Shiraz, Iran. mnamazi@rose.shirazu.ac.ir

2 MSc. of Accounting, Shiraz University, Shiraz, Iran. hassan.esmaeilpour1995@yahoo.com

Abstract

Journal of Accounting Advances, (2020) 12(1): 1-27
DOI: 10.22099/JAA.2021.39556.2091
 
 
 
 
 
Journal of Accounting Advances (JAA)
Journal homepage: www.jaa.shirazu.ac.ir/?lang=en
 
 
 
 
 
 
 
The Effect of Neural Knowledge on Decisions and Risks of the Activities of Management Accountants
Mohammad Namazi1*, Hassan Esmaeilpour2
 
 
Distinguished Prof. of Accounting, Shiraz University, Shiraz, Iran. mnamazi@rose.shirazu.ac.ir
MSc. of Accounting, Shiraz University, Shiraz, Iran. hassan.esmaeilpour1995@yahoo.com
 
 
 
 
 
 
ARTICLE INF
 
 
ABSTRACT
 
 
 
 
 
Received:  2021-01-20
Accepted:  2021-07-17
 
 
 
This study, for the first time in Iran, uses neuroscience to generalize neural accounting issues in accounting. More specifically, it examines the impact of the hemispheres on the decision-making activities of management accountants due to the mediating role of activity risk assessment. The research method is descriptive-survey. The statistical population is management accountants working in the Tehran Stock Exchange in 2019. For this purpose, 300 questionnaires were designed and distributed among management accountants. Finally 154 items were analyzed using structural equation modeling (SEM) and partial least squares (PLS) approach. The results showed that the total cerebral hemispheres with 55.3 percent have a positive and significant effect on the various decisions of management accountants. The positive effect of the right hemisphere (77.9 percent) was greater than the left hemisphere (77.1 percent). The effect of information about activity risk, as a mediating variable, on the relationship between the cerebral hemispheres and the decision-making of management accountants is also positive and equal to 92.3 percent. The effect of the right hemisphere on risk (+36.3 percent) is less than the effect of the left hemisphere (+37.4 percent). Also, the effect of risk on different management accountants' decisions is positive and significant (33.7 percent). The left and right hemispheres of the brain together directly explain 8.8 percent of the changes in the decision-making activities of management accountants. Also, the right hemisphere of management accountants posit the greatest impact on marketing and human resource activities, and their left hemisphere has the greatest impact on budgetary and operational activities. These findings can have a considerable impact on the development of theoretical foundations as well as the performance of professional management accountants.
 
 
 
 
 
* Corresponding author:
Mohammad Namazi, Distinguished Prof. of Accounting, Shiraz University, Shiraz, Iran
 
Email:
mnamazi@rose.shirazu.ac.ir
 
 
 
 
1- Introduction
This study, for the first time, uses neuroscience knowledge to examine the effects of the hemispheres on the decision-making activities of management accountants, due to the mediating role of risk assessment of activities, in order to spread the behavioral financial literature, neural finance and behavioral management accounting as well as helping managers with information they need to make decisions. Accordingly, it provides a model for improvement. This model can be applied in practice as well as for future research and academic communities to investigate behavioral and neurological issues in management accounting and accounting.
2- Hypotheses
Based on the conceptual model of the research, theoretical foundations, and research background, the following hypotheses are presented:
H1: Management accountants' use of cerebral hemispheres maintain different effects on different decisions.
Sub-H1: The right hemisphere maintains different effects on different decision-making activities of management accountants.
Sub-H2: The left hemisphere maintains different effects on different decision-making activities of management accountants.
H2: Assessing the risk of activities as a mediating variable would affect the relationship between the cerebral hemispheres and the different activities of management accountants.
Sub-H3: The cerebral hemispheres would affect the activity risk assessment.
Sub-H4: The right hemisphere of the brain would affect the risk assessment of activities.
Sub-H5: The left hemisphere of the brain would affect the risk assessment of activities.
Sub-H6: Activity risk assessment would affect the various decision-making activities of management accountants.
 
3- Method
This research is a quantitative study that utilizes the scientific method approach, and is based on the predetermined hypotheses and design. This type of research is used when the criteria for measuring data are quantitative and statistical techniques are used to derive the results. In addition, since the data was collected through a questionnaire, this study can be considered a survey research.
4- Results
The results showed that the total cerebral hemispheres with 55.3 percent have a positive and significant effect on the various decisions of management accountants. The positive effect of the right hemisphere (77.9 percent) was greater than the left hemisphere (77.1 percent). The effect of information about activity risk, as a mediating variable, on the relationship between the cerebral hemispheres and the decision-making of management accountants is also positive and equal to 92.3 percent. The effect of the right hemisphere on risk (+36.3 percent) is less than the effect of the left hemisphere (+37.4 percent). Also, the effect of risk on different management accountants' decisions is positive and significant (33.7 percent). Furthermore, the right hemisphere of management accountants posits the greatest impact on marketing and human resource activities, and their left hemisphere has the greatest impact on budgetary and operational activities.
 
5-Conclusion
According to the impact of decisions on the company's profit and loss, this can also explain the possible reasons for the company's profit or loss and even increase or decrease the earnings per share and cash earnings per share of the company. In addition, by introducing risk as a mediating variable, it not only expanded the literature on neural knowledge and behavioral cases in accounting, but also showed relevant empirical evidence in this area.
 
Keywords: Activity Risk Assessment, Behavioral Management Accounting, Management Accountants Decision Making Activities, Brain Hemispheres.
 

Keywords

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History

  • Receive Date: 21 January 2021
  • Revise Date: 15 July 2021
  • Accept Date: 17 July 2021

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